learn The difference between an order taker…

and a strategic marketing partner.

There are many good designers out there. And when you engage them in a project, the conversation usually goes like this… “So Mr. Jones, I understand you want a brochure. What do you want your brochure to look like?” That is the essence of an order taker. You tell them what you want it to look like, and they’ll design a nice brochure.

My questions are different. And comprehensive. I want to understand your company; what makes it unique and different. I want to know about your sales process and who your competitors are. I want to know your weaknesses so we can make them strong, and know your strengths so we can capitalize on them. In a nutshell, I want to work with you to create a branding and marketing plan for you that will grow your company, increase your sales, and take your marketing to the next level.

I want to be your marketing partner. I believe that no one knows your business like you do. I also know that you are not a marketing and branding specialist. Your expertise and wheelhouse is your business and the products and services you provide. You probably have some great ideas on how to market your business but neither the time or expertise to judge their worth or turn them into actual initiatives and projects that will benefit you. I’ve spent decades developing brands and marketing businesses and can do the same for you. With your knowledge of your own business and my strategic creative abilities, we can truly partner to take your company to the next level.

Supporting your sales efforts.

What exactly is sales support?  It is making sure that every point of contact you have with your customers solidifies your brand message. It is finding the missed opportunities in all of the points of contact you have with your customers.  It could include:

• Cross-sell opportunities:  Customers know you for what they’ve purchased from you. It’s easy to assume that they know the other services you offer.  They probably do not. Let’s let them know! 

• Referral opportunities:  Sometimes getting the business means simply asking for it. Referral programs can be powerful.  

• Educational opportunities:  We’ll look for ways to educate your customers. Emails, direct mail, blogs, etc. can be effective methods to reach your customers with information they care about.

• Customer focused sales material:  Does your sales material reflect what makes you unique? Is it communicating a message consistent with your website? We’ll work together to create sales material that really brings your message to life.

• Paying off your sales promotion efforts:  This means making sure that everyone with customer contact is familiar with your promotions. Many opportunities are lost because promotional info is not shared and promoted inside the company.