you need a protector of your brand.

What is your brand? It is the emotional connection that is made resulting from the visual and written communication (advertising & marketing) you’ve developed, coupled with the quality and service of the products and services that you provide. Everything your customers hear, see, read, and experience related to your company makes up your brand, from your logo to your customer service.

To grow it, strengthen it, and improve it, you have to fight for it. It will not happen by itself.

It is my job to help you create, grow, and maintain your brand. As your marketing partner, you have someone who is watching out for you, making sure that all elements of your brand are consistent and working together.

Whether it is signage, vehicle graphics, magazine ads, billboards, or your website, there should be someone watching over and directing all of the moving parts, making certain the brand image, message, and quality of the design and communication is consistent.

my process

Building a powerful brand takes commitment. But the rewards are worth it. Every client that I work with is at a different stage of brand development.  I spend time getting to know each client and where they are in their brand-building process.  My work with them reflects their size, needs and strategic desires. The process generally includes: 

1. Brand Analysis:  How well are you known?  What are you known for?  In some cases, very little brand equity exists. In others, the brand is well established and needs to be nurtured, strengthened and fine-tuned.  This may include research of past and existing customers.

2. Analysis of the Sales Process:  Sales is not an area that advertising and marketing people usually consider when talking about branding.  But it is an area that is critical to your branding strategy. Improving the quality of your sales materials and sales processes can make a big difference to the bottom line. Good sales materials make your sales people better by keeping them on message and on course.

3. Develop a Hierarchy of Needs:  No one can afford to do everything immediately. Part of my process is to work with key client team members to develop a marketing plan. I look for immediate opportunities to improve the sales process, fine-tune your messaging and strengthen the brand image. I call this low hanging fruit. Over time, other initiatives are enacted to continue to strengthen brand your image and increase the reach and frequency of the message.

4. Produce High Quality Marketing Materials:  Ideas are not much good unless they are produced and utilized. They need to have a consistent message, image and a level of quality that reflects the quality of goods and services being offered. I personally create the concepts, write and design all projects.  Photography, printing, website programming and other specialty services are contracted to trusted and skilled creative resources.